Bringing value to the table

A recent post on Copyblogger titled  The Difference Between Salad and Garbage zeros in on the value an insurance agent can bring when helping  people make wise buying decisions. By becoming a specialist, you change the relationship you have with your prospects. All of a sudden you’re an expert who provides a valued service instead of just another salesperson.

Here are some additional points to  consider to help you position yourself as a knowledge broker instead of just another salesperson and, in turn, build a relationship with your prospect and customers, so that you become the go-to-person for answers regarding insurance issues.

• Create a professional insurance website with valuable content.
• Use email to reinforce the relationship
• Consider starting a blog, which you update on a regular basis.

The goal is to demonstrate the value you can bring to the decision-making process.