In case you think you’re spending a lot on leads, take a look at the daily search engine marketing budget for some of the biggest insurance advertisers (from SpyFu’s Top 100 SEM Spenders):
Did I mention that these amounts are daily? If Progressive keeps up at that rate, they’ll spend $118.7 million in the next year. That’s a lot of clicks, especially at up to $52.55 a click (for the phrase “get auto insurance online“)!